Joint Statement by Baillieu Limited Chairperson David Trude and Managing Director Gavin Powell

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Joint Statement by Baillieu Limited Chairperson David Trude and Managing Director Gavin Powell

Baillieu Limited Chairperson David Trude and Managing Director Gavin Powell today confirmed correspondence has been received from a member of the Baillieu family regarding the recent rebranding of the business.

Given the company’s long history of association with the Baillieu family, we are concerned if the rebranding has caused offence, and have provided a comprehensive and factual response to the author.

The facts of this matter are very important and any suggestion of misleading conduct is plainly without basis.

  • On 30 October 2018, the Board and Shareholders of Baillieu Holst Limited changed the company name to Baillieu Limited. The decision was part of a wider strategy to refresh our overall branding and accurately reflect the company’s esteemed history.
  • It is well known amongst our clients and in the financial services industry that the Baillieu family has had no involvement in our company since 1997.
  • Since our company’s formation over 130 years ago, it has traded under various names including E.L. & C. Baillieu and E.L. & C. Baillieu Stockbroking Ltd.
  • From 2012, following our merger with F.W. Holst & Co Pty Ltd, the name again changed to Baillieu Holst.

What has remained consistent throughout the company’s history and continues today are its values, standards and integrity.

In our view there is no legal reason for us to change our name. However, out of respect to the family, we will continue in good faith discussions with members of the Baillieu family.

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